Agenda Setting Theory

There are two levels that build the agenda setting theory.
The first level starts with the media defining opinions of the viewers. Today, the big news story was the tragic news of the Virginia Tech massacre. This news was devastating enough with the comments of just how bad this situation was, including being the worst school shooting and possibly the worst shooting to ever happen in the United States. The words by the reporters made me cry instead of just being speechless. Part of this level is also who controls the agenda. According to McCombs and Shaw, the “Big Ten,” news, and politics are some of the setters. I agree with the news, and the “Big Ten,” but I think you have to be more involved in politics than I am to let that have an impact.
The second level deals with framing. George W. Bush is classified as a male, son of former president Bush, a republican, former governor of Texas, and different facts of President Bush create the framework. McCombs and Shaw also include that the media may persuade or inform us with additional facts on George Bush. Relevance and uncertainty also play a large part of the second level of this theory. This can also relate to the Virginia Tech story. I am a college student so this story had relevance because I live on a college campus and would be even more devastated if this incident were to happen at Kent State. There is also uncertainty because I do not know the whole story for it has yet to be released.
This theory seems too simple that it almost makes it difficult to really grasp. I felt like this theory revolved around politics and I am not into politics so I do not think I agreed with this theory as much as others. It also is a little boring than the previous theory and the media theories to come.